The Ins & Outs:
Responsible for George Home advertising creative and execution (media channels planned for 2018: 3 x catalogues & full integrated organic and paid social and digital plan)
Creating and producing compelling creative which drives footfall and sales, and is integrated through the line, whilst constantly challenging the status quo.
Being forward thinking, continuously reviewing the creative strategy to ensure the campaign is the hardest working it can be.
Attending George Home & Outdoor Living photo shoots (outdoor living shoot currently planned to be in Portugal in July so candidate would need to be prepared to travel)
Management of budget and executing campaigns in the most cost efficient way, driving savings wherever possible through innovative thinking
Management of critical path, ensuring feedback from stakeholders is gained in a timely manner, and deadlines are always met.
Developing and maintaining creative guidelines that evolve to ensure the best possible creative.
Work closely with the Customer planning & Strategy teams to ensure all best and relevant nominations are captured
Work closely with the POS & Content teams to create and deliver a holistic and aligned customer journey
Manage and challenge agency partners to be proactive and disruptive in their creativity and thinking
Work closely with trading law to ensure that all advertising is legal and in line with the business rules
Reporting on key metrics to demonstrate success of campaigns including; conversion of insight, data and analytics into effective printed media
Manage distribution and allocation process working closely with agency partners
What you’ll need:
A creative eye and ability to present creative to others
Demonstrate cross functional working
Ability to manage and prioritise a large workload and flexibility with tactical challenges
Experience of budget management
Understanding of retail, stores and marketing
It really is a fantastic team to be a part of and a great opportunity. The job will be on the board early next week. Please feel free to get in touch if you are interested in applying .